Blog
Thinking Forward about the Exceptionally Exciting Future of Automotive
Thinking forward through today’s demand for faster and better service – and to tomorrow’s promise of more powerful solutions – is a critical component in analyzing how dealerships should be positioning technology.
Visit Dealer-FX at NADA2019
The NADA Show Expo is the auto industry's premier marketplace of products, services and technologies specifically targeted to franchised new car dealerships. The Dealer-FX Team will be at the NADA 2019 Expo in San Francisco, January 25-27, 2019, in booth #3625S to demonstrate the features and benefits of ONE Platform to OEMs and dealers.
Three Simple Ways Digital Marketing Can Make a Difference to Your Service Drive
Every day, customers come and go through the dealership service drive, the happy result of effective sales and digital marketing efforts that span all aspects of your business. Increasingly, that flow of business is dictated by online activity. Indeed, according to Google, 4-in-5 customers use search engines to find information before making a purchase decision […]
Whitepaper: Is Your Service Department Ready to Deliver on New Customer Expectations?
In today’s digital world, customers are connected and in control, so it’s no surprise their expectations have changed. To keep customers happy and coming back, dealerships need to think differently about technology, customer touchpoints and service department culture. Service departments should be customer-focused and process-oriented, and leverage technology that allows the entire service department to be connected. […]
NADA 2019 Workshop Preview: Greg Dryden Shows How to Improve Service Department Effectiveness
Your service department is the foundation of the dealership. In fact, according to the National Automobile Dealer Association (NADA), 2018 mid-year service and parts sales are up by $1.65 billion when compared to 2017. That usually means that advisors are busy writing orders, and service bays are humming with profitable work. As a result, now […]
Automotive Tech and Trends Round Up: Is Now the Time for a Service Save?
The days are getting shorter, the air crisper, and playoff baseball is at hand. Which means there’s one question on everyone’s mind: Is this when new vehicle sales start to slide, and the Service Department comes in from the bullpen for the save? The answer, apparently, is that it “depends.” Comparing September sales to last […]
Creating Trust at the Service Drive: Remember the Four Cs
Quick: What’s the top reason for customer dissatisfaction? Unmet expectations. And while failed expectations happen for many reasons, at the core of every disappointing service experience is a breakdown in trust. Whether that happens due to a broken promise time or another example of miscommunication, it still means that an advisor or manager overpromised results […]
Three Questions to Ask About Service Dashboard…and One Special Feature
The service journey can be fast-paced and complicated. One missed appointment, a broken promise time or confused communication can lead to missed steps and a poor customer experience. The pace of service retail in this digital-driven and on-demand market places a premium on efficiency and creates a need to build an automated monitoring, communication, and […]
Round-Up: Automotive Service, Technology and Trends
Summer is almost over. And it would seem the years of ever-increasing new car sales are also coming to an end, which means service departments will soon be more vital than ever — a fact that underlines the need for an effective operational plan. Here are three headlines that show just how much things are changing: […]
Customer Retention: Three Simple Ways to Make Automotive Customers Happy
Customers come and go. Hopefully, they come back. If not, we’ll send them a coupon! Does this sound like your customer retention program? It might. After all, when times are good it’s easy to let retention fall off the radar. Investing in programs designed to bring back existing customers just doesn’t seem very important when […]
Here are a Few Customer Experience Lessons from Apple’s Trillion-Dollar Journey
On August 2, Apple became the first U.S. company to reach a $1 trillion market valuation. In doing so, it crossed an interesting threshold once thought unattainable, at least for anything other than a global energy company. But then again – was anyone really surprised? Probably not. Apple is unique, after all, a public showcase […]
Service Advisors: Tell the What, Sell the Why
What’s the fastest way to get a “no” from the customer? Ask them to buy a service they don’t understand. It seems like a pretty simple mistake to avoid, right? Yet often, service advisors fall into the trap, mostly because they’re busy or not armed with the latest vehicle information. And when it happens, they […]
Part Two: Creating a Best-Ever Service Experience for Today…and Tomorrow
Thriving in the Emerging Customer Service Economy Make no mistake: It’s all about the customer experience. As such, to thrive in today’s automotive retail economy service managers and leaders need to think differently about how they use data and platforms when interacting with customers – and what that interaction looks like. And while it’s easy […]
Part One: Creating a Best-Ever Service Experience for Today…and Tomorrow
A Disruptive Transformation, and a Golden Opportunity Automotive retailers and service professionals face a disruptive transformation. Indeed, while the business of selling and servicing cars seems to be moving at the pace of “business as usual,” around the bend lies one of the most challenging times since the 2009 recession. Consider: Today’s balky, downshifting market, […]
Porsche is Augmenting Reality for Technicians…and Making Work Easier
Porsche Introduces Its ‘Live Look’ Technician Platform Porsche just introduced the long-awaited Google Glass concept to automotive technicians, bringing a media darling technology to dealership service shops. Can this transform the technician experience or is it just more cool technology looking for an application? Named Tech Live Look, it features projection technology and high-quality, lightweight […]
Discover why thousands of dealers have chosen Dealer-FX:
*Results represent multiple product configurations across thousands of North American dealers.
**J.D. Power 2019 Customer Service Index (CSI) Study based on a 1,000-point scale.
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